This shop has concept “transparency and illusion”. it brings the customer’s mind in between interior and exterior. A random and organic set of arches inspired by Thomas Heatherwick’s sculptural works merge to form a cave like enclosure from within the confines of the rectilinear shell. Providing intimacy and protection from the elevated & wind blown Docklands promenade the organic arches intend to shift the visitor inwards toward the end of the awkward ‘L ‘shaped plan & at the same time provide merchandising benches, walls and ceiling. The store presents its brand and hero through the use of strong architectural form and resourceful use of material. Matt Gibson painted the background walls in a simple black gloss achieving a seeming infinity of depth. Materials combine rudimentary against slick, satin against glossy & provide an honestly & warmth carefully chosen so as not to overpower the product.